Tuesday, April 28, 2009

To Be the Next New Face


On March 22 at 10:00 a.m. Abercrombie & Fitch will open a flagship at 7 Burlington Gardens in London. This will be the Company’s first European store. Mike Jeffries, Chairman and Chief Executive Officer of Abercrombie & Fitch said, “We are thrilled by the opening of the London store, which will truly become a worldwide flagship. Its location in one of the most historic districts in the retail world will provide an extraordinary showcase for the Abercrombie & Fitch brand.”In 1892, Abercrombie & Fitch began as a small store and factory in New York City. David Abercrombie & Ezra Fitch were dedicated to selling only the highest quality camping, fishing and hunting gear. Distinguished clientele included Theodore Roosevelt, Admiral Robert Peary, Ernest Hemingway, the Duke of Windsor, Sir Ernest Shackleton, Presidents Eisenhower and Kennedy. Today, Abercrombie & Fitch seeks to outfit a new generation of spirited clientele in the United Kingdom.

Abercrombie & Fitch reports 6% fall in sales for previous fiscal

Abercrombie & Fitch Co. reported unaudited results which reflected net income of $68.4 million and net income per diluted share of $0.78 for the thirteen weeks ended January 31, 2009, including a non-cash, after-tax charge of $0.21 associated with the impairment of store-related assets and a charge to tax expense of $0.11 related to the execution of the Chairman and Chief Executive Officer’s new employment agreement.
The Company also reported net income of $272.3 million and net income per diluted share of $3.05, after the above charges, for the fifty-two week fiscal year ended January 31, 2009.
Mike Jeffries, Chief Executive Officer and Chairman of the Board of Abercrombie & Fitch Co., said:
“The fourth quarter proved to be a catastrophe for the retail industry; a nightmare that included unprecedented promotional activity by other retailers in the malls and consumers who continued to show reluctance to spend, especially for premium brands. However, despite the unprecedented volatility, we are satisfied with our results for the quarter.
Our comparable store sales decrease was lower than we had projected, our earnings per diluted share, excluding the effect of one-time items, exceeded our guidance and we maintained the aspirational nature of all of our brands. As we look toward 2009, we continue to see a tumultuous environment. We will again rely on our ability to manage the aspects of the business that are under our control and continue to protect and position our brands for more promising times.”
Fourth Quarter and Fiscal Year 2008 Financial ResultsNet sales for the thirteen weeks ended January 31, 2009 decreased 19% to $998 million from $1.229 billion for the thirteen weeks ended February 2, 2008. Total Company direct-to-consumer net sales decreased 12% to $95.1 million for the thirteen week period ended January 31, 2009, compared to the thirteen week period ended February 2, 2008.
Total Company fourth quarter comparable store sales decreased 25%. For the fifty-two week fiscal year ended January 31, 2009, the Company reported a net sales decrease of 6% to $3.54 billion from $3.75 billion for the fifty-two week fiscal year ended February 2, 2008. Total Company direct-to-consumer net sales increased 5% to $271.0 million for the fifty-two week fiscal year ended January 31, 2009, compared to the fifty-two week fiscal year ended February 2, 2008. Fiscal 2008 comparable store sales decreased 13%.
The gross profit rate for the quarter was 64.4%, 280 basis points lower than last year. The decrease in gross profit rate was attributable to an increase in markdowns taken to clear through seasonal inventory. For Fiscal 2008, the gross profit rate was 66.7% versus 67.0% last year.
Stores and distribution expense for the quarter, as a percentage of sales, increased to 42.3% from 31.6%. The Company was able to achieve reductions in store payroll, but at less than the rate of the sales decline. In addition, the Company recorded a $30.6 million non-cash impairment charge related to long-lived assets associated with 11 Abercrombie & Fitch stores, six abercrombie stores, three Hollister stores and nine RUEHL stores. The majority of the $30.6 million impairment charge is associated with the nine RUEHL stores. For Fiscal 2008, stores and distribution expense, as a percentage of sales, increased to 42.7% versus 37.0% last year.

Monday, April 27, 2009

Ruehl 925


Ruehl is the post-grad that has arrived in Greenwich Village, New York City to live the dream. Embracing its culture and artistic nature. Ruehl personifies a style that is inherently cool. rooted in quality and tradition, Ruehl remains casual, authentic, and sexy. Coupled with sophistication, there si an intelligence that offers wit. Ruehl defines the aspirational.
New York City lifestyle.

Friday, April 24, 2009

Gilly Hicks


Gilly Hicks is the cheeky cousin of Abercrombie & Fitch, inspired by the free spirit of Sydney, Australia. Gilly makes cute bras and underwear for the young, naturally beautiful and always confident girl. Classic and vibrant with a little tomboy sexiness. Gilly never takes herself too seriously. It’s the wholesome, All-American brand with a Sydney sensibility.

Thursday, April 23, 2009

abercrombie


The essence of privilege and pristigious East Coast prep schools, abercrombie directly follows in the footsteps of Aberrombie&Fitch. With a flirtatious and energetic attitude, abercrombie is popular, wholesome, and athletic. Rugged and casual with a vintage inspired style, abercrombie aspires to be like its older sibling, Abercrombie&Fitch. The perfect combination of maturity and mischief, abercrombie is the signature of All-American cool.

Wednesday, April 22, 2009

Hollister


Hollister is the fantasy of Southern California. It is the feeling of chilling on the beach with your friends. Young, spirited , with a sense of humor. Hollister never takes itself too seriously. The laidback lifestyle and wholesome image combine to give Hollister an energy that's effortlesly cool. Hollister brings Southern California to the world.

Tuesday, April 21, 2009

A&F Model Crowned “Most Beautiful Man”



www.mostbeautifulman.com announced that the crown of the winner goes to 2004 A&F Cover Model Albert Reed, who is represented by NY IMG model agency. The “April” choice shares the great honor with such celebs as Brad Pitt (May 2004) and Ashton Kutcher (Feb. 2004).
Mostbeautifulman.com is world’s number 1 male celebrity site, started in 2000. The main objectives are “newcomers” -- young and promising actors, musicians, models, etc. Yahoo and Google -- the most popular search engines -- have also ranked it as the #1 website among Male Celebrities for 4 consecutive years.
Miami born Albert Reed spent his young years in Vero Beach, Fla. Ex-waiter and surfer, he first started modeling in Miami. The career of a male model took him to Europe and later to A&F, which made him a celebrity model and put on the cover of A&F fall catalogue.
He has now settled down in New York – the city where all dreams come true. His career continues to flourish. One of his main interests is now acting and he also considers the possibility of the musical career.
In the last 3 months he has been interviewed by Chicago Fashion Magazine, Celebrity Male Models and is now in the March/April issue of SimplyTheBestMagazine.
This boy is trying to conquer the world and with his aspiration and persistence. No wonder we may hear about him very soon.